Trustzone

Non-HTTPS websites will lose on Christmas sales

If you want your online business to grow, you must protect your website with an SSL certificate

ssl certificates, https websites, secure online Christmas shopping

WITHOUT AN SSL CERTIFICATE YOU WILL LOSE PART OF YOUR ONLINE CHRISTMAS SALES

Scandinavian consumers want security when shopping online. Make sure your business won't lose potential Christmas sales - get an SSL certificate.

CONSUMERS WILL ABORT PURCHASE IF NO VISIBLE SIGN OF SECURITY IS PRESENT

HTTPS is more than ever important for your business, because consumers demand security. 9 in 10 consumers want visible signs of security on a webshop. This was shown in a survey conducted by YouGov in October 2017.

Internet security concerns have been the reason for abortion of an online purchase for 4 in 10 participants in the YouGov survey. If users do not feel secure making a purchase in a webshop, they will likely go to a competing webshop with better internet security.

Being cheated on the internet is a real risk. 2 in 10 answered in the YouGov survey, that they had been cheated online in relation to internet shopping. Such experiences might make consumers extra aware of internet scams.


Infographic showing consumer answers to YouGov survey according to www.digi.no.

BROWSER ALERTS TELL IF THE WEBSITE IS SECURE

Web browsers show if a website uses HTTPS. TRUSTZONE informed about this in a previous article, when Google launched Chrome 62 in October 2017 with increased visibility of security warnings. Both Google Chrome and Mozilla Firefox now show alerts when entering information in a form not protected by an SSL certificate.

The two graphics above show visible alerts at page load or when entering data on non-HTTPS sites in Google Chrome and when entering data in Mozilla Firefox.

58% users would not enter personal information on a website without HTTPS (often visible as a padlock symbol). This was a result of a survey conducted by Ofcom.

HALF OF CONSUMERS BUY THEIR CHRISTMAS PRESENTS ONLINE

50% plan to do parts of their Christmas shopping online, according to the YouGov survey. 

According to the Norwegian industry organisation Virke each consumer will likely shop for an average NOK 10.700 in December.

In 2016 this was, according to Virke, a 30% increase compared to the monthly average consumption in the rest of the year.
 

SECURE YOUR ONLINE BUSINESS WITH HTTPS

Webshops can compete on price, but not all consumers feel secure making a purchase online.

Internet security is a business advantage, and you must consider the consequences of not having an SSL certificate on your website. If you want your online business to grow, you must protect your website with HTTPS.

TRUSTZONE A/S
Published: December 6, 2017

News

Knowledge is the best defence
 

 Read news

Please call me

Let’s have a chat about which certificate or solution your company needs

LinkedIn TRUSTZONE Let's connect

Let's connect

Be updated - Follow TRUSTZONE on LinkedIn

Follow now

SSL FAQ

Frequently Asked Questions

read more