Scandinavian consumers want security when shopping online. Make sure your business won’t lose potential Christmas sales – get an SSL certificate.

Consumers will abort purchase if no visible sign of security is present 

HTTPS is more important than ever for your business because consumers demand security. 9 in 10 consumers want visible signs of security on a webshop. This was shown in a survey conducted by YouGov in October 2017.

Internet security concerns have been the reason for the abortion of online purchases for 4 in 10 participants in the YouGov survey. If users don’t feel secure making a purchase in a webshop, they will likely go to a competing webshop with better internet security.

Being cheated on the internet is a real risk. 2 in 10 answered in the YouGov survey that they had been cheated online in relation to internet shopping. Such experiences might make consumers extra aware of internet scams.


Infographic showing consumer answers to YouGov survey according to www.digi.no.

Browser alerts tell if the website is secure 

Web browsers show if a website uses HTTPS. TRUSTZONE informed about this in a previous article, when Google launched Chrome 62 in October 2017 with increased visibility of security warnings. Both Google Chrome and Mozilla Firefox now show alerts when entering information in a form not protected by an SSL certificate.

The two graphics above show visible alerts at page load or when entering data on non-HTTPS sites in Google Chrome and when entering data in Mozilla Firefox.

58% users would not enter personal information on a website without HTTPS (often visible as a padlock symbol). This was a result of a survey conducted by Ofcom.

1 in 2 consumers buy their Christmas presents online 

50% plan to do parts of their Christmas shopping online, according to the YouGov survey.

According to the Norwegian industry organisation Virke, each consumer will likely shop for an average NOK 10.700 in December.

In 2016 this was, according to Virke, a 30% increase compared to the monthly average consumption in the rest of the year.

Secure your online business with HTTPS

Web shops can compete on price, but not all consumers feel secure making a purchase online.

Internet security is a business advantage, and you must consider the consequences of not having an SSL certificate on your website. If you want your online business to grow, you must protect your website with HTTPS.